India’s fashion industry continues to demonstrate a unique balance between modern retail innovation and enduring cultural traditions. While contemporary apparel segments evolve rapidly, ethnic wear remains deeply embedded in social customs, religious observances, and celebratory events. As digital commerce expands across urban and semi-urban

India’s fashion market continues to demonstrate a strong attachment to tradition, particularly in the women’s ethnic wear segment. Despite the steady growth of western apparel categories, traditional garments remain essential for weddings, festivals, religious observances, and family gatherings. As online shopping becomes increasingly domin

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